What good does a well-written article do for your website if no one reads it? Writing something good and original does not secure online traffic, but it does increase your credibility, online reputation and integrity. Thus, it is important to always combine good writing skills and SEO marketing expertise to make sure that people find out about your website.
Before starting to draft your original ideas, ask yourself first: Are your ideas original because nobody is dumb enough to waste his or her time on uninteresting topics that do not deserve attention, or are you simply a genius to come up with ideas that no one has ever thought of before? Both are possibilities, so do not gloat just yet.
How do you validate your ideas if they are good or bad? Use SEO tools that measure the relevance of keywords and subject matters. Here are five tips to know what to write about online when optimizing content for search engines.
1. Learn how to use analytics
Analytics, Google Analytics being the most popular, are cloud-based SEO tools that let you track the most-researched keywords and key phrases online in any particular niche. They can also identify the “hottest” topics by crunching statistics of online movements by demographic, geographic region, etc – statistics that you can use to customize and personalize your approach, depending on your target readers.
Analytics will tell you what things internet users are constantly demanding for, so you can supply the information they want.
2. Use keyword research tools
These SEO tools are like analytics that provide data on what people are looking for, only, they focus more on the relevance of most-searched keywords, their variations and word-associations that you can use on your SEO article. Knowing the relevant variations of a single keyword is important to identify usable words for latent semantic indexing, an SEO tactic where associated words are used all over an article instead of concentrating on only one or several keywords.
Most full versions of keyword research tools also allow you to see keywords as they climb the charts so you can respond immediately with a web post in real-time. Also, there are keyword research tools that let you scan other websites (most useful if you keep tabs on direct competitors) to determine what their frequently used keywords are. Maybe you want to copy their keywords if theirs are working well anyway.
3. Look at trends
Not seasonal trends but daily trends. Yahoo lists the most searched things in their website on a daily basis. Twitter and other social media sites also have their own trending topics that change in real-time. You can optimize your content for search engines simply by looking at what people are talking about in the social media.
4. Subscribe to feeds
If you want to stay updated, you will stay close to what the authorities are talking about on a particular subject. Do you want to blog about Hollywood stars and their gossips, subscribe to Perez Hilton and see what he is up to. Do you want to peek on Marc Jacobs’ or Prada’s new collection? Subscribe to fashion magazine websites or to Bryan Boy and see what high-fashion designers are working on.
If you are in the health niche, why not subscribe to WebMD for the latest health news? Or perhaps, subscribe to Elsevier, Springer link or Pub Med for the latest scientific research if you are into those kinds of things. Look for credible and most-visited sources because people talk about them all the time. The experts can give you valuable hints on what keywords and topics might be a hit in the near future, so stay close.
5. Join online forums
Talking directly to your prospective readers is the fastest way to identify the things they are curious about. Hear people talking. Survey them without getting too nosy on their businesses. Online forums are the best venues for surreptitious surveying.